The daily fantasy sportsbook battle of DraftKings vs. FanDuel is tightening up.
DraftKings and FanDuel each posted worthwhile figures for his or her assured contests throughout Week 4 of the NFL season, in accordance with DFS analytics web site SuperLobby.com. And the hole between the 2 operators will not be very extensive — at the very least in time period of seen information from assured prize swimming pools.
The highest-line information
DraftKings appeared to simply edge its rival in income from GPPs this week. In accordance with the SuperLobby information (doesn’t embody data from non-guaranteed contests.):
- DraftKings took in an estimated USD23.9 million in entry charges and paid out slightly below USD22 million throughout its assured prize swimming pools.
- DraftKings’ headline USD7 million Millionaire Maker contest fared effectively, receiving USD7.5 million in entry charges and 375,000 entries. These figures got here two weeks after DraftKings determined to decrease its assure on that contest from USD10 million.
- FanDuel introduced in USD19.7 million whereas paying out about USD18 million.
- FanDuel’s Sunday Million featured some overlay, bringing in USD5.8 million and 231,000 entries; FanDuel had upped its assure on this contest from USD5 million the week earlier than.
DraftKings additionally topped FanDuel with 3.75 million entries in contrast with FanDuel’s 3.18 million throughout their assured prize pool contests.
For the upcoming week, DraftKings will once more have USD7 million at stake in its prime contest, whereas FanDuel dropped its assure again right down to USD5 million.
Reining in industrial spending
All this comes as mixed spending by each FanDuel and DraftKings seems to be down over the past seven days, as of Monday morning.
DraftKings’ advert spending is down considerably, standing at USD9.6 million with almost 800 fewer nationwide airings than FanDuel (2,186 vs. 2,982), in accordance with media monitoring web site iSpot.television. Total, DraftKings’ weekly spending has been minimize by greater than half from its NFL Week 1 onslaught. On Monday, DraftKings fell out of the highest 10 in nationwide spending for the primary time since August.
FanDuel remained within the prime 10 throughout all advertisers for DFS, spending an estimated USD14.1 million. That’s nonetheless down barely from final week, when FanDuel grew to become the No. 1 weekly spender within the U.S.
Total, it seems that DraftKings is within the midst of a course of to taper down its tv promoting spending, with a probability that FanDuel follows go well with because the NFL season strikes ahead.
“(DraftKings CEO Jason) Robbins hinted that Week 1 NFL is like Christmas, so that you spend a ton upfront to get individuals in on the most opportune time,” mentioned RotoCurve’s Michael Rathburn. “The attention-grabbing half is that FanDuel elevated theirs (because the NFL’s first week), however I believe that was as a result of they have been thus far behind.
“You push the envelope the primary few weeks in NFL to see how far the attain is, sure, they may now cut back and settle in at true numbers. No want for overlay proper now.”
Big hole between the “Massive Two” and all people else
It’s no shock that DraftKings and FanDuel mix to supply the most important assured prize swimming pools. However the separation may be placing.
The 2 DFS giants mixed to supply the overwhelming majority of the most important assured prize swimming pools on Sunday. The one different web site to crack the highest 45 contests, by way of ensures, was Yahoo, which needed to provide USD240,000 of overlay for its USD1 million contest. Yahoo scaled again its assure to USD750,000 this week.
Yahoo does seem like establishing itself as a stable No. 3, although, with 188,000 entries that produced USD1.3 million in charges. Yahoo isn’t turning a revenue on its assured prize swimming pools, however it seems that no operators aside from DraftKings or FanDuel are, both.
“The most important takeaway for me is what’s going on with the race for No. 3,” Rathburn mentioned. “Yahoo has monster numbers and hasn’t even turned on the juice but, for my part.”