NFL Companions With DraftKings, However Not For Sports activities Betting

Daily fantasy sportsbook partnerships have develop into considerably much less glamorous in 2019, however Thursday’s information out of Boston put the business again within the limelight.

The NFL and DraftKings issued a joint press launch this morning saying a “landmark” multi-year DFS deal. DraftKings is now the Official daily fantasy accomplice for the king of the US leagues.

Sports activities and daily fantasy sportsbook have lengthy been bedfellows, however this marks the NFL’s first league-level alliance within the area.

Whereas DraftKings continues to advance its plans for US sportsbook betting, this relationship is strictly confined to the fantasy realm. The NFL shouldn’t be formally aligned with DraftKings Sportsbook, although the road between the 2 segments has grown more and more undefined.

DraftKings and NFL hyperlink up

For DraftKings, the deal includes:

  • Unique NFL sponsorship within the DFS class.
  • Entry to NFL branding throughout gaming and content material platforms.

The NFL can even collaborate on DraftKings content material and combine the model into its personal media footprint. Which will, for instance, spawn DraftKings’ fantasy programming on the NFL Community and different league shops.

DraftKings CEO Jason Robins known as the partnership “a defining second” for the business.

“All through our discussions with the League, it was evident we share a standard imaginative and prescient round the way forward for fan engagement, and we’re excited to proceed on this distinctive journey with the NFL as our ‘Official Every day Fantasy Associate.’”

The DFS large beforehand entered into comparable offers with the NHL and MLB, whereas the NBA has an official partnership with DraftKings’ main competitor, FanDuel.

The timid professional soccer league held out because the final remaining free agent till now.

NFL embraces sportsbook playing, cautiously

Maybe as a lot as any professional league, the NFL has traditionally labored to distance itself from playing — a minimum of sportsbook playing. Whereas the progressive NBA warmed to the thought of legalization and regulation early, NFL Commissioner Roger Goodell expressed considerations by final yr’s Supreme Courtroom choice.

Whether or not the commissioner likes it or not, the way forward for the NFL is inextricably tied to playing.

For now, although, fantasy sportsbook stay a less-controversial format for the league to embrace. And the advantages are much like the NFL, serving to strengthen the curiosity of the common client.

Right here’s CRO Renie Anderson, who oversees league partnerships:

“Daily fantasy soccer has been an amazing automobile for followers of every type to deepen their engagement with the NFL. We’re thrilled to accomplice with DraftKings, a transparent chief within the daily fantasy area, as they proceed to innovate and supply our tens of millions of followers further methods to work together with and benefit from the NFL.”

The NFL now has a DFS accomplice (DraftKings), a online casino accomplice (Caesars), and a sportsbook betting knowledge accomplice (Sportradar). It doesn’t but have a direct partnership with a sportsbook, nevertheless, apart from nonexclusive offers involving using official league knowledge.

The opposite three competing US sportsbook leagues all have a minimum of one US betting accomplice:

  • MLB: MGM
  • NBA: MGM, FanDuel, Fox Wager
  • NHL: MGM, FanDuel, William Hill

DraftKings will get in contact with its roots

DraftKings has lengthy relied on such partnerships with leagues and groups to advance its model, a advertising and marketing endeavor that legalized sportsbook betting solely magnifies.

Along with its new function with the NFL, the corporate has a protracted checklist of energetic and dormant offers with groups throughout a number of sportsbook — and a number of other stadiums and arenas, too.

Whereas fantasy sportsbook has taken a backseat to sportsbook betting, the section continues to be the muse of DraftKings’ rising empire. Soccer will at all times be the first driver for sportsbook gaming and playing within the US.

In accordance with the press launch, practically 90% of DraftKings’ 11 million prospects have performed an NFL contest. Changing followers to fantasy prospects now makes the following conversion to sportsbook bettors that a lot simpler.