DraftKings turned the primary US sportsbook to enroll in the Genius Sports activities official NFL information feed.
The 2 firms introduced a brand new partnership Thursday that sees DraftKings tackle a broad vary of Genius information and content material companies.
- Official NFL information
- Official league information from different leagues such because the English Premier League, Liga MX and NASCAR
- The automated BetBuilder product from Genius/Sportscast
- Stay streaming for greater than 170,000 occasions a yr
What’s official NFL information?
The NFL official league information product covers the “full participant lifecycle,” per Genius.
Meaning utilizing belongings like NFL.com and NFL logos on adverts to amass prospects after which retain them.
As for the information itself, it will likely be round six seconds faster than unofficial variations. It additionally contains proprietary NFL information like Subsequent Gen Stats, taken from monitoring chips in participant shoulder pads.
What DraftKings mentioned
DraftKings chief enterprise officer Ezra Kucharz mentioned the settlement was “mutually useful:”
“We’re excited to broaden on the capabilities of our merchandise and supply new and thrilling options for our prospects like single-game parlays, whereas having confidence within the integrity of the information we make the most of to gas our choices.”
A key domino falls
The deal marks an essential inflection level for Genius which has seen its inventory drop round 40% from its highs in current weeks.
The corporate gained the rights to distribute official NFL information again in April. But it surely paid handsomely for the chance because of a aggressive bidding course of.
Genius subsequently confronted criticism from operators for the associated fee it tried to impose.
Nonetheless, now that the primary domino has fallen, different massive US sportsbooks will nearly definitely comply with DraftKings.
USDGENI was up 9% in early buying and selling to USD17.30.
‘Historic’ deal for Genius
DraftKings was all the time a robust candidate to take the official feed. The operator is considered one of three NFL “tri-exclusive official sportsbook betting companions,” together with FanDuel and Caesars.
Genius CEO Mark Locke mentioned the deal was a “historic” achievement for his firm:
“This partnership reinforces our dedication to official sportsbook information and demonstrates its intrinsic worth in serving to our sportsbook companions stand out from the competitors.”
“Our information, buying and selling, streaming and advertising and marketing companies ship an entire set of sportsbook options which can be backed by the most important leagues in world sportsbook, together with the NFL.”
NFL chief progress and technique officer Christopher Halpin mentioned the league was dedicated to making a “extremely partaking, safe and sustainable sportsbook betting surroundings for followers to get pleasure from.”