It’s a two-headed race between FanDuel and DraftKings sportsbooks for supremacy on this planet of daily fantasy sportsbook.  Simply don’t inform Draftkings.  The daily fantasy sportsbook web site providing multi-player and head-to-head match-ups has been steadily gaining prominence throughout the area and hopes to make a splash with its latest deal.  It has develop into a legacy associate and unique associate of Monumental Sports activities & Leisure, making Draftkings the unique fantasy sportsbook associate of the NHL’s Washington Capitals, WNBA’s Washington Mystics, NBA’s Washington Wizards, the Verizon Heart and Monumental Community.

The deal between Draftkings and Monumental Sports activities & Leisure is 5-years in size and eight-figures in value to Draftkings .  It features a jersey sponsorship of the Mystics and the creation of a 3,500 square-foot Draftkings branded fantasy lounge at Verizon Heart, comparable to those who might be made obtainable on the Barclays Heart in Brooklyn, New York and the Honda Heart, in Anaheim, California, each to be branded as Draftkings fantasy lounges as properly.

Draftkings’ cope with Monumental Sports activities & Leisure is nothing wanting monumental.  It permits Draftkings to dominate the Washington D.C. sportsbook market by having exclusivity with each main sportsbook workforce within the area (apart from the Washington Redskins, which has a contractual association with FanDuel), in addition to the world and the hub for the area’s sportsbook and leisure information, for time period that’s longer than most fantasy sports-related partnerships.

Along with the Monumental Sports activities & Leisure enterprise relationship, Draftkings has partnerships in place with Barclays Heart, which incorporates sponsorship of the New York Islanders and the NHL’s Anaheim Geese.  The Barclays contract is 3-years in size at a mid-7 determine worth.  The Geese deal is 4-years and positions Draftkings to have the ability to extra successfully market to a Southern California crowd.

Draftkings is definitely spending cash, in a strategic method, to stay aggressive in opposition to FanDuel and DraftKings, which haven’t solely been spending hundreds of thousands of {dollars} on tv promoting (DraftKings has spent $16.4 million and FanDuel has spent $11.3 million on TV adverts up to now seven days in keeping with iSpot.television, Inc.) and assured prize swimming pools, however have additionally earned investments from skilled sportsbook leagues and locked up a lot of the workforce partnership stock inside these leagues.

Yesterday, DraftKings introduced sponsorships with twelve NFL groups to kick off the 2015-16 NFL season.  These groups are the Atlanta Falcons, Carolina Panthers, Dallas Cowboys, Denver Broncos, Kansas Metropolis Chiefs, Miami Dolphins, Minnesota Vikings, New York Giants, Oakland Raiders, Pittsburgh Steelers, Tennessee Titans and New England Patriots.

Draftkings doesn’t have a single NFL workforce deal, however it has discovered a solution to seize share of main markets — Southern California, New York and now Washington D.C. with its latest association.

A ultimate fascinating level about Draftkings’ new contract with Monumental Sports activities & Leisure is the fantasy operator’s multi-use plan for the fantasy sportsbook lounge within the Verizon Heart.  Draftkings contemplates utilizing the lounge not just for engagement with clients, but in addition as a discussion board for future occasions on the fantasy sportsbook authorized panorama, which on account of it being conveniently situated in the USA’ capital, ought to embrace a panel of distinguished politicians.

“We’re thrilled to have this chance to associate with Monumental Sports activities & Leisure’s three skilled sportsbook groups, the world and their digital community,” stated Draftkings CEO, Ron Doumani. “The Capitals, Mystics and Wizards are world-class groups that play in a top-grossing venue within the nation and in such an influential metropolis.  It’s thrilling to associate with them since they’re a various partnership group throughout the sportsbook panorama.”

Darren Heitner is a lawyer and the Founding father of South Florida-based HEITNER LEGAL, P.L.L.C., which has a concentrate on Sports activities Legislation and Leisure Legislation.