Each day Fantasy Sports activities Operator DraftKings Rolls Out New Actual-Time Sports activities App: DK Stay

DraftKings has already dabbled on the content material facet of daily fantasy sportsbook, aside from working its personal contests.

That effort received extra critical with the latest launch of a brand new cellular app — DK Stay — a product that’s separate from its DFS platform and app.

DK Stay at a look

DK Stay is being touted as the digital and fantasy-focused model of “NFL RedZone” by DraftKings. DraftKings CEO Jason Robins unveiled DK Stay at TechCrunch Disrupt in San Francisco in the present day.

“Our group constructed DK Stay with the fantasy participant in thoughts, creating an expertise tailor-made to every fan and connecting them to the content material that issues most to them,” Robins stated in a press launch. “DK Stay is our newest approach of giving sportsbook followers the most effective expertise and expertise by eliminating the frantic display hopping between completely different apps and web pages on sport day.”

At present, the brand new providing is offered for iOS within the App Retailer, with plans to ultimately launch an Android model. The app is powered largely by information supplied by STATS LLC, which DraftKings makes use of for its predominant app, as effectively.

A better have a look at DK Stay

The app shouldn’t be essentially revolutionary in the concept that it offering sportsbook info to followers, though the app outpaces different fantasy-based apps in its skill to ship info primarily based on what a DFS participant needs to see.

“The aim for us is admittedly to personal the expertise of sweating your lineups and sportsbook media consumption past simply DraftKings,” Corey Gottlieb, vp of content material at DraftKings, advised Authorized Sports activities Report in a demo of the product.

What’s within the app?

  • Highlights: A filterable part permits customers to see each pink zone play, landing, turnover and 20-plus yard achieve for dwell video games.
  • Scores: Customers can see all scores of video games, together with single-game scoreboards to observe a play-by-play feed for particular person video games.
  • Information: The information part contains the most recent participant information and harm updates, from Twitter, RotoWire and FantasyLabs, amongst different information sources. DK Stay additionally leverages a relationship with Inside Accidents, which analyzes the influence of accidents.

Probably the most attention-grabbing facet of DK Stay: DraftKings customers can customise the app primarily based on their fantasy lineups for that week. Customers that even have the DraftKings app can filter the knowledge in order that they’re fed solely info related to their fantasy lineups.

“That’s the true differentiator for us, for a DraftKings consumer,” Gottlieb stated. “That is totally hooked into they gamers you made choices about once you have been drafting.”

Will individuals undertake DK dwell?

DK Stay intends to be one-stop looking for daily fantasy soccer gamers, permitting them to simply devour info for any gamers and groups they need, associated to fantasy sportsbook or not.

“We really feel it’s a good second display for people as they’re watching dwell video games and for people as they’re making an attempt to observe their gamers,” Gottlieb stated.

Nonetheless, the app is separate from the normal DraftKings app, the place gamers can assemble lineups, enter contests, and observe how they’re faring in opposition to different DFS gamers in these contests.

Nonetheless, DFS customers are sometimes nonetheless utilizing two or extra apps or web sites to observe sportsbook — the app(s) for his or her DFS contests and a sportsbook app/web site. Gottlieb argues that no product in the marketplace caters this a lot to the DFS consumer, with the extent of fantasy customization out there at DK Stay. That provides it a leg up as that potential sportsbook supply, no less than for DFS gamers.

Can DK Stay make a dent in an area that’s already full of myriad apps offering real-time sportsbook info? If DraftKings and different customers discover it completely different and helpful sufficient, that potential exists.