DraftKings is trying to give an added push for its fantasy golf product forward of The Masters, which begins in three weeks.
It comes as daily fantasy sportsbook competitor FanDuel launched its personal golf product earlier this month.
DraftKings promoting daily fantasy golf
Golf, after all, shouldn’t be new at DraftKings, because it’s been round since 2014. After explosive progress for the vertical in 2015, the whole trade noticed extra reasonable progress in 2016 throughout a interval of authorized and regulatory uncertainty.
In accordance with DraftKings, fantasy golf on its platform has “skilled a 23x progress and greater than 15 million entries” since launch.
However DraftKings appears bent on rising golf as soon as once more — or not less than staving off FanDuel’s affect — with a brand new advertising and marketing push.
That features a pair of latest commercials that begin airing within the US on Thursday:
DraftKings’ Senior VP of Model and Inventive, Don Lane, wrote in regards to the new advert marketing campaign by way of Medium:
This concept was derived from shopper insights in regards to the love-hate relationship golfers have with the game. Like fantasy sportsbook, golf is a sport of talent, honed over time. However even one of the best golfers wrestle at occasions. Equally, there’s a misperception that fantasy golf could be arduous to play.
Our artistic answer humorously juxtaposes present footage of actual golfers struggling on the course vs. a product demo highlighting that whereas successful will take some follow enjoying DraftKings 1-week fantasy golf is simple and makes watching extra enjoyable.
Replace to DK Stay
DraftKings additionally stays dedicated to its real-time app — DK Stay — which gives sportsbook and fantasy info and updates. The app, out there for iOS within the App Retailer, is including golf to its performance.
Here’s what DraftKings says within the replace to the app:
- A brand new model of leaderboard added particular to PGA. This web page will embrace event info and fantasy info in the identical view and caters extra particularly to the golf sweat.
- Gap by Gap Outcomes – Customers are in a position to monitor hole-by-hole outcomes from each golfer in each PGA event in actual time on the Fantasy Performs web page.
- Participant scorecards, minimize line info and occasion logs within the participant profile web page.
Additionally of word: DraftKings instructed Authorized Sports activities Report that Main League Baseball is coming to DK Stay for this season, probably someday in April.
FanDuel vs. DraftKings
The advertising and marketing push from DraftKings comes at a transitional time for the DFS trade.
DraftKings and FanDuel are purported to merge someday later this 12 months, except anti-trust issues from the Federal Commerce Fee journey up the tie-up.
Within the interim, nevertheless, the 2 corporations are nonetheless in competitors with each other. That’s evidenced by FanDuel rolling out its personal golf product and selling it, though to not the extent DraftKings is.
The commercials, in spite of everything, got here quickly after DraftKings closed a brand new funding spherical, reportedly for greater than USD100 million.
Ultimately, nevertheless, no matter DraftKings and FanDuel do that spring and summer season might merely assist to develop the golf vertical for each of them.