DraftKings Kicks Off NFL Week 1 As Each day Fantasy Sports activities Winner

After Week 1 of the NFL season, DraftKings really staked its declare as the highest daily fantasy sportsbook website.

FanDuel paid out about USD1.4 million in overlay, whereas DraftKings had about half one million, based on the web site SuperLobby.com; that disparity got here regardless that DraftKings assured far extra money than its fundamental rival.

Along with that knowledge, DraftKings continues to carry down the highest spot in Authorized Sports activities Report’s Website Standings, a place it has held for a lot of weeks main as much as the NFL season.

By the numbers: The overlay

When thought of as a proportion of the entire ensures at every website, it turns into even clearer how properly DraftKings did.

In keeping with Tremendous Foyer’s knowledge, DraftKings assured about USD21.3 million, whereas FanDuel assured about USD13.7 million this weekend.

DraftKings had roughly USD550,000 in overlay. FanDuel, in the meantime, had USD1.4 million in overlay, based on Tremendous Foyer, together with almost USD800,000 for its USD5 million contest.

These figures don’t embody “money video games,” which don’t characteristic assured prize swimming pools.

The caveat to the income generated

Whereas DraftKings clearly generated extra income in Week 1, and needed to pay out far much less cash in overlay, its estimated advert spend far outpaced FanDuel. Even so, each websites’ commercials have been almost ubiquitous throughout NFL programming on Sunday.

The distinction between the websites in TV business spending has often sat at a couple of two-to-margin, based on the monitoring website iSpot.television — an estimated USD20 million final week by DraftKings, and USD10 million by FanDuel. DraftKings’ ramped-up advertising and marketing spend has additionally been happening for an extended interval than FanDuel, which actually began making an enormous push on TV this previous week.

So whereas DraftKings is successful in buyer acquisition and gross income, FanDuel has been extra conservative in advertising and marketing expenditures (at the very least on the tv entrance, which is the most expensive and publicly seen metric accessible). DraftKings has spent aggressively within the weeks main as much as the season, hoping to draw prospects at a better quantity.

We additionally don’t know a number of the periphery knowledge to the entries and charges generated. As an illustration, DraftKings was giving out tickets to its Millionaire Maker for referrals, and USD3 tickets for brand spanking new signups. What number of? Clearly it was loads, however we aren’t going to know what number of.

These TV advertisements are working, to date

Whereas some have complained through social media about what number of advertisements there are for DraftKings and FanDuel, the advert blitz seems to be working. Web search curiosity for each websites is up loads. Right here is the Google Developments chart for the U.S. over the previous 30 days:

A glance forward at Week 2

Each websites are going with related gameplans for Week 2, it seems. Each are working the identical top-level contests — USD10 million assured at DraftKings, and USD5 million at FanDuel.

This time round, nonetheless, there won’t be a run up of weeks, like there was for Week 1; each websites launched their largest contests in August. They’ve lower than per week to attempt to fill their contests for this week.

Week 2 will doubtless be a greater indicator of the place the 2 websites sit relative to at least one one other, as we get into the weekly sample related to soccer season. And a key variable would be the quantity devoted to TV spend of each websites, and the way properly it continues to drive prospects to their platforms.

Picture by NFL Information Desk Admin used below license CC BY-ND 2.0

Correction: An earlier model of this article initially stated that DraftKings’ USD10 million contest offered out. This was not the case.