Not all daily fantasy sportsbook improvements contain new contest codecs.
DraftKings, for instance, is beginning to morph right into a hybrid platform for each content material and gaming. Late final 12 months, it partnered with EuroLeague basketball, providing prospects the flexibility to reside stream these video games straight via DraftKings.
It seems like we will count on to see extra of that going ahead.
Right this moment, the Area Soccer League introduced that it, too, has entered right into a partnership with DraftKings. It’s a broad one, centered round a pair new concepts in gaming content material.
DraftKings companions with AFL
Below the brand new partnership, DraftKings will turn into the AFL’s unique daily fantasy accomplice. This implies you’ll see AFL contests within the foyer, in addition to reside broadcast of video games inside the shopper. Each are anticipated to launch in 2019.
In a press launch, league chairman Ron Jaworski mentioned the plans for content-based gaming:
The partnerships we’re saying as we speak give followers a complete new vary of the way to get in on the motion of enviornment soccer. Right this moment, we’re bringing followers even nearer to the sport by giving them entry to extra knowledge, creating extra depth in every particular person second of the sport and introducing some cutting-edge gaming choices.
DraftKings can even turn into a league-wide advertising and marketing accomplice of the AFL.
Methods align for DK, AFL
At a look, the partnership seems to be mutually useful.
DraftKings has been gravitating towards content material, securing broadcast offers with two skilled sportsbook leagues. They’re comparatively small leagues — the AFL and EuroLeague — however that’s a part of the draw. There aren’t many different choices for US followers who wish to watch EuroLeague video games. It’s a method to hold present customers and doubtlessly appeal to just a few new ones with area of interest pursuits.
“Combining daily fantasy and reside streaming is a robust mixture for offering compelling content material for our prospects,” mentioned Ezra Kucharz, DraftKings’ chief enterprise officer.
As for AFL, Jaworski’s phrases make it clear that that is all about participating followers. And DraftKings is only one a part of what seems to be a a lot bigger technique. As a part of the information, the AFL additionally introduced partnerships with knowledge big Sportradar, Fb and the Vegas Stats and Info Community.
The league says that these partnerships will create a “super enhance within the quantity of recreation and participant knowledge out there to followers.”
AFL and sportsbook betting?
A few of the AFL’s new content material will even be devoted to sportsbook betting:
VSiN, via its partnership with the league, will create dynamic content material that may give followers extra knowledge and details about groups, gamers, matchups and extra, to make each fan a better, savvier sportsbook client. Followers will be capable of tune in to VSiN-produced pregame exhibits and segments every week that preview betting odds and developments, in addition to different co-produced reside content material centered on in-game betting angles.
Whether or not or not this catches on with prospects, AFL deserves credit score for making an attempt to maintain up with tech-friendly followers. Prior to those partnerships, it had already been exploring some unconventional strategies. Now it’s making an effort to succeed in extra followers via expanded content material and gaming.
The league is badly in want of a lift, too. It’s existed for 31 years, and it at the moment helps simply 4 groups.