FanDuel improved an awesome deal from week one to week two of the NFL season, whereas DraftKings was pressured to pay out greater than USD1.5 million in overlay for Sunday’s daily fantasy soccer contests, accord to DFS analytics web site SuperLobby.com.
The breakdown of the numbers from Week 2
SuperLobby, which tracks contests at many of the main daily fantasy sportsbook websites, offered a report primarily based on Week 2 of the NFL season.
Listed here are a few of the key takeaways, from the information offered by SuperLobby. All information is for NFL assured contests, solely:
- As famous above, DraftKings had so as to add USD1.53 million to its assured prize swimming pools — about 73 % of the overlay paid by all operators. Most of that was paid out in its USD10 million Millionaire Maker.
- FanDuel, in contrast, had solely USD107,000 in overlay, after paying out overlay of greater than USD800K in Week 1.
- DraftKings had 2.8 million entries and generated USD20.3mm in entries, whereas handing out USD20.6mm in prizes.
- FanDuel had 2.2 million entries, producing USD16mm in entries whereas paying out USD13.9mm in prizes.
- Yahoo once more paid out greater than USD200K in overlay.
Right here is the overlay for the websites that SuperLobby tracks:
- DraftKings: USD1.53 million
- Yahoo: USD224,000
- Fantasy Aces: USD116,000
- FanDuel: USD107,000
- DraftPot: USD80,000
- StarsDraft: USD41,000
- Fantasy Feud: USD40,000
It’s vital to notice these figures don’t embrace so-called “money sport” — or non-guaranteed contests — simply the information from the websites’ assured prize swimming pools.
DraftKings stays atop our Website Standings, because it as for the reason that begin of the NFL season.
What’s subsequent for FanDuel and DraftKings?
At a primary stage, and one which we may all see, FanDuel got here near hitting its mark on ensures, whereas DraftKings didn’t. Every week after that includes no overlay for the Millionaire Maker, DraftKings didn’t come very near filling its marquee contest.
DraftKings is already scaling again for Week 3, going with a USD7 million contest — USD1.2 million for first. FanDuel, in the meantime, is sticking roughly with the system it used within the first two weeks, that includes a high contest of USD5 million. Which means the ultimate hole between the 2 websites in ensures can be a lot nearer than it was in Weeks 1 and a pair of.
The consumer downside?
One of many main points for each websites stays consumer acquisition. Whereas each websites are clearly attracting new customers, each most likely hoped to be promoting out their largest contests.
FanDuel received shut, with greater than 215K entries (max 230K). DraftKings had greater than 425K entries (572K max). Neither of these figures represents distinctive customers, since contests enable multi-entries.
Each websites are spending large quantities of cash on buyer acquisition (extra on that under), and in line with figures from DraftKings to the Wall Avenue Journal, the positioning now has greater than 4.5 million customers.
If that’s true, nonetheless, the standard of the customers DraftKings is attracting is at difficulty. Even when the entire entries within the Millionaire Maker had been distinctive — and so they aren’t — which means lower than 10 % of DraftKings consumer performed in its marquee occasion.
We don’t know what number of customers FanDuel has — though in This autumn of 2014, it claimed one million paid actives. Utilizing that as a baseline — and assuming a sizeable development in its consumer base since then — FanDuel can be not attracting a excessive share of its customers to its largest contest, both.
The DFS industrial wars proceed, too
The commercials for each websites had been once more pervasive throughout NFL broadcasts, and DraftKings sits within the No. 2 spot when it comes to cash spent amongst all tv advertisers over the past seven days, in line with iSpot.television, with FanDuel checking in at No. 4.
After almost doubling the advert spend of FanDuel within the first week, DraftKings gave the impression to be nearer in step with its rival. DraftKings’ advert spend for week 2 ratcheted down barely to an estimated USD17.7 million, whereas FanDuel upped its purchase to an estimated USD14.6 million. As of Monday morning (figures are for previous seven days):
DraftKings has lowered its advert spend for the reason that run-up to NFL season and through Week 1, when it spent almost USD25 million over the course of every week. FanDuel, in the meantime, has been ramping up its advert spend in latest weeks.
These numbers additionally underscore the difficulty for the highest DFS websites that buyer acquisition stays costly. Will the greater than USD30 million spent by the 2 websites over the previous week end in offered out contests in Week 3 of the NFL season? DraftKings and FanDuel are actually hoping so.