Charles Barkley helps out DraftKings with its rollout of online New Jersey sportsbook betting.
Chuck + DraftKings
The NBA Corridor of Famer and present commentator is showing in a collection of advertisements selling DraftKings Sportsbook. The app is barely up and operating for NJ sportsbook betting; anybody inside state borders who’s over 21 can wager on the DraftKings app and web site.
“I’m excited to be partnering with DraftKings as they introduce their new sportsbook app,” Barkley stated through DraftKings’ PR division. Their merchandise and their promoting are nice, and I’m pleased to be a part of their group going ahead.”
Barkley was a star for the Philadelphia 76ers; Philly sportsbook followers are one of many demographics DraftKings — or any sportsbook betting operator — will goal in NJ. DraftKings is presently the one firm with an app taking actual cash sportsbook wagers in NJ.
The marketing campaign will launch on Monday, Aug. 13, in accordance with DraftKings.
The sportsbook betting commercials
Listed below are the spots that includes Barkley and a personality that DraftKings has used to advertise its daily fantasy sportsbook product up to now, Dr. Aftkings.
There’s additionally a minute-long model of the primary one right here.
The commercials present a wager being positioned on the New York Giants; DraftKings may also search to focus on NY sportsbook followers in New Jersey.
No industrial bombardment nationwide?
Don’t count on DraftKings advertisements to bombard your eyeballs like they did in 2015, on the top of the DFS wars with FanDuel. At one level three years in the past, DraftKings was the largest spender on TV commercials, with one showing roughly each 90 seconds.
Whereas there are not any particulars in regards to the advert purchase, it’s going to possible be focused to NJ, the one place the place you should use DraftKings Sportsbook presently.
DraftKings upping the ante with gamers
DraftKings will not be stranger to working with present and former skilled gamers, together with the likes of NFL stars like Rob Gronkowski and Marshawn Lynch.
The usage of Barkley within the rollout of authorized sportsbook wagering is essentially the most high-profile use of a participant by DraftKings up to now.
Chuck and playing
Barkley is maybe not essentially the most well-known athlete identified for playing exploits, however they’re definitely not a secret. A couple of years in the past, Barkley did an interview by which he stated he misplaced in extra of one million USD on greater than two dozen events.
After the Supreme Court docket ruling within the spring permitting for sportsbook wagering exterior of Nevada, Barkley had this to say:
“To begin with, the notion that folks don’t gamble on sportsbook is ridiculous and foolish. I imply, I like to gamble. The notion that it’s important to go to Vegas and wager on sportsbook is foolish. It ought to have been authorized a very long time in the past.”