Lou Monaco for Bookies.com

Lou Monaco  | 3 minutes

With Bryson DeChambeau sporting the DraftKings emblem on his cap and on his bag this week on the PGA Championship at Kiawah Island, South Carolina, one other athlete will likely be sporting the gaming firm’s emblem beginning Sunday.

DraftKings, already an official day by day fantasy accomplice of NASCAR, introduced Thursday it should turn out to be the primary official sports activities betting, day by day fantasy sports activities and iGaming accomplice of 23XI Racing and NASCAR Cup Collection driver Bubba Wallace.

The NASCAR racing crew is co-owned by former NBA nice and present Charlotte Hornets proprietor Michael Jordan, who can be an adviser to the DraftKings board of administrators.

The DraftKings partnership will debut at Sunday’s EchoPark Automotive Texas Grand Prix at Circuit of the Americas in Austin, in accordance with a information launch.

RELATED: EchoPark Texas Grand Prix Odds & Picks for NASCAR at COTA

“Becoming a member of forces with the 23XI Racing group close to the start of its development makes this collaboration all of the extra impactful for DraftKings,” Ezra Kucharz, chief enterprise officer at DraftKings, mentioned within the launch. “Past the model and product integrations of this deal, we additionally significantly admire Bubba Wallace’s ongoing advocacy for social justice and Inclusion, fairness and belonging efforts as a result of they align completely with our firm values.”

The brand new deal permits each firms to advertise an in-app expertise for racing followers, and they’re going to additionally collaborate on a cross-channel social media content material video sequence that has race previews and knowledge offered by DraftKings, the discharge mentioned.

“I’m excited to see what we’re able to creating collectively as we welcome DraftKings to the 23XI Racing household,” Wallace mentioned. “As an enormous fan of the corporate, this relationship marks a historic second as we combine with a pacesetter in sports activities know-how and leisure to boost the expertise of racing followers throughout the board.”

Pocono Race Free-to-Play Pool

DraftKings will even be the first accomplice of the Wallace’s No. 23 Camry on the NASCAR Cup Collection race at Pocono Raceway on June 27 and also will have on its website a free-to-play pool forward of the occasion with customized prizes that includes merchandise signed by Wallace, the discharge mentioned.

“As we proceed to construct the muse of 23XI Racing, it’s necessary for us so as to add manufacturers that align with our values each on and off the observe,” interim 23XI Racing President Steve Lauletta mentioned within the launch. “Including DraftKings permits us to carry distinctive experiences to our followers as we proceed to develop our attain showcasing our crew to followers exterior the NASCAR platform, in addition to work collectively in assist for social justice and different inclusion, equality and belonging efforts.

”We’re trying ahead to having DraftKings be part of the expansion of 23XI Racing and seeing them on the observe at Pocono for his or her main race.”

Final week, Wallace completed eleventh within the Drydene 400 and his greatest end this season has been runner-up on the non-points Bluegreen Holidays Duel 2 at Daytona on Feb. 11.

DraftKings’ deal with DeChambeau was introduced final November simply earlier than the Masters. The match had moved to the autumn due to the coronavirus pandemic.

BetMGM Has Deal With Richard Childress Racing

In early February, earlier than the Daytona 500, Richard Childress Racing introduced a partnership with BetMGM. On the time, the 2 firms mentioned the partnership is the primary of its variety between a NASCAR crew and a sports activities betting operator.

BetMGM has collaborated with RCR on a wide range of advertising and marketing alternatives, together with main sponsorship for choose races through the 2021 NASCAR Cup Collection. It should even be the official sports activities betting operator of Richard Childress Racing.

The deal between BetMGM and RCR began at Daytona Worldwide Speedway with an affiliate partnership on RCR’s No. 3 Chevrolet pushed by Austin Dillon, in addition to the No. 8 Chevrolet pushed by Tyler Reddick.