Lou Monaco | 3 minutes
The Drone Racing League on Friday introduced a cope with DraftKings to be its official sports activities betting associate.
DRL races would be the first aerial sporting occasion you may wager on, with cellular sports activities betting on the league out there in Colorado, New Hampshire, New Jersey, Tennessee and West Virginia, in keeping with a information launch. Pre-race wagers and in-race bets might be out there.
DraftKingsmay have unique advertising rights round sports activities betting and branding integrations, together with customized gates, via the end result of the present 2020 DRL Allianz World Championship Season.
“The sky is now the restrict for DRL followers to get pores and skin within the sport, and we’re thrilled to associate with DraftKings to remodel our high-speed race competitors into the last word sport to wager on,” DRL President Rachel Jacobson stated in a information launch. “The chance for us to raise our engagement via all types of gaming and playing will solely enhance as cellular betting turns into extra adopted throughout the nation.”
DRL’s last races of the 2020 DRL Allianz World Championship season start Saturday at 4:30 p.m. ET on NBC, Twitter and Fb.
Upfront of DRL’s dwell last races, DraftKings and DRL will host “Pre-Flight Exhibits,” together with Friday at 7 p.m. on Twitter, the discharge stated. Skilled sports activities bettors and drone pilots will present followers how one can take part.
“DRL is scaling their enterprise as quick as their drone races, and we’re excited to be flying with them given DRL’s thrilling, revolutionary racing occasions are good for the custom-made wagering choices we will create,” Ezra Kucharz, chief enterprise officer for DraftKings, stated within the launch. “Our experience in sports activities betting mixed with DRL’s stats-packed competitors will make this a enjoyable and seamless alternative to have interaction their avid viewers together with tech-savvy, adrenaline-loving sports activities followers.”
After initially introducing DRL drone races to clients as a free-to-play pool in the course of the 2020 season, DraftKings noticed 30 % extra entries in its first week than the common for brand new sports activities, totaling greater than 150,000 entries so far.
Based in 2015 by Nicholas Horbaczewski, the DRL is a privately held firm with its headquarters in New York Metropolis.
DRL, Genius Sports activities Deal
In late October, the Drone Racing League introduced a multiyear partnership with Genius Sports activities in an effort to extend drone racing’s presence within the U.S. sports activities betting panorama.
The 2 entities might be working to create the primary league-approved drone racing product within the U.S., enabling licensed sportsbooks to enchantment to a brand new viewers of drone racing followers, in keeping with a information launch asserting the deal.
Genius Sports activities has enterprise relationships with the NBA, NASCAR and the English Premier League. It would use DRL’s official information to construct a high-end dwell betting product to be bought to authorized sportsbooks in regulated jurisdictions, the discharge stated.