Lou Monaco for Bookies.com

Lou Monaco  | 2 minutes

DraftKings has pinned down one other sports activities group.

On Monday, DraftKings introduced will probably be an official gaming associate of World Wrestling Leisure (WWE), topic to regulatory approvals, based on a information launch.

The settlement will heart on DraftKings’ free-to-play swimming pools and can launch with an inaugural free-to-play pool at WrestleMania, WWE’s two-night signature occasion, on April 10-11. WrestleMania will happen at Raymond James Stadium in Tampa, residence of the Tremendous Bowl champion Buccaneers, and stream dwell on Peacock starting at 8 p.m.

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“As a cultural icon and unimaginable sports activities and leisure firm, we’re thrilled to affix forces with WWE and introduce its devoted fanbase to the DraftKings model,” Ezra Kucharz, chief enterprise officer at DraftKings, mentioned within the launch. “This relationship helps gas the engagement and drama of WWE’s signature matchups and storylines as audiences benefit from the second-screen experiences our merchandise present.”

Betting legally on occasions with pre-determined outcomes is prohibited within the U.S. Betting on leisure awards reveals has been allowed in some states, nonetheless, probably opening the door barely.

DraftKings will obtain media belongings and in-game branding for WWE pay-per-view occasions, the discharge mentioned. Moreover, WWE followers and DraftKings clients will have the ability to take part in a lot of free-to-play pool contests and merchandise and see digital promotions and program integration.

“We’re excited to enter this new settlement that makes DraftKings WWE’s first-ever free to play gaming associate,” Stephanie McMahon, WWE chief model officer, mentioned within the launch. “This collaboration marks a major step in deepening engagement with our passionate followers and can present DraftKings the chance to leverage the large enchantment and attain of the WWE model.”

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DraftKings and UFC, the blended martial arts group, introduced in early March that DraftKings can be the UFC’s first “Official Sportsbook and Each day Fantasy Companion” within the U.S. and Canada. It’s a deal that’s valued at $350 million in money and advertising, based on ESPN, the published associate of UFC.

Simply earlier than the Tremendous Bowl in early February, DraftKings and the NFL introduced an settlement to increase their present day by day fantasy sports activities and content material partnership to Canada. The earlier deal between DraftKings and the NFL was restricted to the U.S. That’s one other transfer with an eye fixed towards the longer term since Canada has not legalized single-event wagering, but it surely’s effectively on the best way to doing so.