Lou Monaco | 3 minutes
The Philadelphia Eagles on Thursday introduced its second official sports activities betting companion in two weeks.
The Eagles and DraftKings introduced a brand new multi-year settlement with DraftKings changing into an official each day fantasy and sports activities betting companion. The Eagles introduced a brand new multi-year sponsorship settlement with FOX Wager on Sept. 15.
DraftKings will obtain unique naming rights to Lincoln Monetary Discipline’s discipline membership, a premium lounge which might be referred to as “The DraftKings Discipline Membership, ” in response to a information launch. It’s going to provide a VIP expertise and unique recreation day entry, that includes an on-field viewing space within the north finish zone, hospitality preparations within the personal membership house and extra advantages.
“Philadelphia is house to a number of the most passionate soccer followers, and we couldn’t be extra excited to hitch forces with the Eagles,” Ezra Kucharz, DraftKings’ chief enterprise officer, mentioned within the information launch. “Be it followers at house, on the DraftKings cellular app, or inside Lincoln Monetary Discipline, we stay up for introducing Eagles followers and DraftKings clients alike to an all-encompassing DraftKings expertise.”
Extra In regards to the DraftKings Deal
DraftKings’ branding will even be built-in all through a lot of the Eagles’ social media channels and digital property, together with apply livestreams, in-game branding, videoboards and signage at Lincoln Monetary Discipline, the information launch mentioned. it’ll even have a robust branding presence on Eagles-affiliated broadcasts and can have sponsorship activations included within the staff’s annual NFL Draft Social gathering.
A brand new free-to-play recreation will even be applied referred to as Eagles Stat Showdown, which is able to give followers of NFL betting the chance to win weekly prizes all through the NFL season.
“Our partnership with DraftKings presents many new and thrilling alternatives that may assist drive the fan expertise at Lincoln Monetary Discipline to the following stage,” Catherine Carlson, senior vp of income and technique for the Eagles, mentioned within the information launch. “DraftKings has established itself as an rising chief within the sports activities and leisure house, with an already robust presence in Philadelphia. We stay up for a profitable future with DraftKings and showcasing the worth of our shared imaginative and prescient in enjoyable and interesting methods for our followers.”
NFL Groups Making Offers
Eight months in the past, the NFL introduced groups might tackle sports-betting sponsors and open non-betting lounges.
Listed here are the sports-betting partnerships NFL groups have put in place this yr:
- Denver Broncos: FanDuel (the primary NFL deal introduced on June 15), Betfred (June 16) and BetMGM (July 9).
- Detroit Lions: BetMGM (introduced Sept. 3).
- Philadelphia Eagles: FOX Wager (introduced Sept. 15) and DraftKings (Thursday). Unibet can also be an Eagles sponsor.
- New York Giants: DraftKings (introduced Sept. 16).
- Las Vegas Raiders: BetMGM (introduced Sept. 17).
- Indianapolis Colts: PointsBet (introduced Sept. 24).
- Chicago Bears: PointsBet (introduced Sept. 25).
- Tennessee Titans: BetMGM (introduced Sept. 28).