The Nationwide Hockey League as soon as had a stern, anti-gambling stance. How quaint these occasions appear now, because the NHL in the present day introduced a brand new partnership with DraftKings Sportsbook that features an offshoot take care of the sportsbook and new league TV companion Turner Sports activities.

DraftKings would be the NHL’s official sports activities betting, every day fantasy and iGaming companion in the united statesDraftKings additionally reached an settlement with Turner Sports activities, together with Bleacher Report, to be the unique betting website and every day fantasy sports activities supplier for his or her protection of the NHL and NHL betting.

“The NHL has a few of the most passionate followers in all of sports activities and we’re delighted to be working with the league as soon as once more, whereas creating a wealthy and interesting viewership and content material expertise that matches this fanbases’ enthusiasm via our take care of Turner,” mentioned Jason Robins, CEO, chairman and co-founder of DraftKings, in a information launch. “We sit up for collaborating with the NHL alongside Turner Sports activities and Bleacher Report to offer hockey followers with what’s subsequent in sports activities.”

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The sportsbook and betting apps deal with for hockey continues to lag behind the opposite three main sports activities within the U.S., however it’s rising. The NHL believes elevated publicity with new TV companions TNT and ESPN will assist develop curiosity in betting on hockey. Moreover, single-event sports activities betting in Canada is now authorized, together with in what is anticipated to be a strong Ontario sports activities betting. market full of hockey followers.

DraftKings can be have entry to and use of official NHL marks and logos, and can be capable of supply enhanced promos in addition to NHL-themed sweepstakes all through the season and Stanley Cup Playoffs.

“As we embark on what guarantees to be an exciting 2021-22 NHL season, our partnership with DraftKings, in addition to with Turner Sports activities, will present for brand new and thrilling experiences to deepen our fan engagement,” mentioned Keith Wachtel, NHL chief enterprise officer and senior government vice chairman, within the assertion. “We’re proud to welcome again DraftKings to the NHL household and sit up for collaborating along with Turner Sports activities – certainly one of our valued media companions – to develop distinctive and thrilling content material for our followers.”

NHL Season Underway

The NHL season kicked off Tuesday night time with two video games, together with the primary sport in Seattle Kraken historical past. ESPN broadcast its first NHL video games in 17 years on the night time, and TNT launches its protection of the NHL with two video games on Wednesday night time.

TNT can have an in-studio panel of Wayne Gretzky, Anson Carter, Rick Tocchet and Paul Bissonette, because it tries to duplicate a few of its success from its NBA format.

The 2 networks will break up protection of the league’s signature occasion, the Stanley Cup Finals.