Lou Monaco | 2 minutes
The Charlotte Hornets on Wednesday introduced a multi-year settlement with DraftKings as its unique official each day fantasy sports activities associate.
Michael Jordan, sports activities icon and proprietor of the Hornets, joined DraftKings as a particular adviser to the corporate’s board of administrators in September.
Together with entry to Hornets emblems and logos, DraftKings-branded LED signage might be featured courtside and on the basket helps at Spectrum Heart, along with emblem shows on prime of the backboards, in response to a information launch.
The DFS deal will increase DraftKings’ presence in North Carolina. The Hornets will even collaborate on social promotions and content material with DraftKings.
Though the North Carolina regulation legalized sports activities betting at two Cherokee casinos the western a part of the state, no sports activities bets have been positioned within the state. New laws is predicted within the 2021 legislative session in an try to legalize on-line sports activities betting in North Carolina.
“Charlotte Hornets basketball video games are must-watch TV for the NBA, and we sit up for offering Hornets followers with a best-in-class gaming expertise,” Ezra Kucharz, chief enterprise officer at DraftKings, mentioned within the information launch. “We sit up for deepening our enterprise relationship with the Hornets group by way of this new settlement and showcasing DraftKings in North Carolina.”
DraftKings & Different Partnerships
The Hornets are the sixth NBA staff DraftKings has a partnership with — the Boston Celtics, Detroit Pistons, Indiana Pacers, Philadelphia 76ers and the New York Knicks are the others. It is usually DraftKings’ 14th skilled staff partnership general.
“We’re excited to enter this partnership with DraftKings and produce its each day fantasy sports activities merchandise to our nice Hornets followers,” Hornets Sports activities & Leisure President & Vice Chairman Fred Whitfield mentioned within the launch. “Collaborating with DraftKings will enable us to supply our followers participating new experiences from the chief on this rising space.”
The Hornets and DraftKings plan to develop a free-to-play, Hornets-themed predictive sport that may combine throughout the staff’s cellular app, the discharge mentioned.
DraftKings Sportsbook is dwell with cellular and/or retail betting operations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. They’re additionally the official each day fantasy associate of the NFL, MLB, NASCAR and the PGA Tour.
The Hornets, 7-10 on the season, return house tonight to face the Indiana Pacers (10-7).